btrax Design Day 2023 Motion Graphics Trailer
Project Overview
For btrax Design Day 2023, I created the official event preview trailer used across LinkedIn, Facebook, Twitter, email, and YouTube. The video was developed under an extremely tight deadline with minimal creative direction, due to the fast-paced planning cycle, I was given only the event text and had to independently conceptualize, design, and animate the trailer from scratch.
The final piece helped generate excitement and visibility for the in-person event, which showcased our expertise in inclusive design, AI, Gen Z insights, branding, and cultural design. Through engaging visuals and dynamic storytelling, the trailer contributed to a strong turnout, deeper client engagement, and new project opportunities.
Timeline
1.5 Weeks
Services
Video + Motion Graphics + Logo Design
Internal
btrax
Tools
Illustrator + After Effects + Photoshop
Motion Highlights
Here are a few GIFs of key screens from the video. I also animated the event logo — you can watch the full video at the bottom!
Event Photos
Result
The event was a success, reaching full capacity with all tickets sold out.
Let’s continue the conversation
If my approach to design resonates, I’d love to connect. I’m always open to thoughtful conversations about web systems, collaboration, and building work that lasts.