btrax 18th Anniversary Newsletter Animation
Project Overview
During my time at btrax, I’ve had the privilege to work on a wide range of design projects across various mediums. My expertise spans both digital and print, from crafting user-friendly websites and mobile interfaces to producing visually engaging social media content, digital banners, and motion graphics. I’ve also created comprehensive brand guidelines and video content. In print, my work includes designing logos, flyers, posters, and signage for events and campaigns.
Year
2022
Services
Video + Motion Graphics + Illustration
Client
Internal
Tools
Illustrator + After Effects + Photoshop
btrax 18th Anniversary Animation
Here’s one of my most challenging projects—an animation created to celebrate btrax's 18th anniversary. I used Figma for storyboarding, Adobe Illustrator for vector assets, and After Effects for animation. With a 1-week turnaround, I animated shapes on the fly rather than storyboarding each one beforehand, which was more ideal. Luckily, everything came together perfectly.
The animation features over 100 layers, all designed to align with btrax’s brand and optimized for email and social media. It creatively brings btrax’s key motifs to life through motion, showcasing the agency’s ability to stay innovative and dynamic.
Final Animation
Let’s continue the conversation
If my approach to design resonates, I’d love to connect. I’m always open to thoughtful conversations about web systems, collaboration, and building work that lasts.